Good Sport is a creative studio that explores what happens when sports collide with culture.
Born in 2014, our foundation evolved from a distinctive print magazine to campaigns, events and collaborations, with each project embracing left-of-field thinking. We play at the intersection of movement, culture and creativity to deliver work that stands apart.
We look deeper, listen closer, and play with ideas that traditional sports media overlooks.
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Matt Willocks
Brand Marketing Director
Matt understands both the brand marketing and creative worlds. He thrives on the front line of community, mixing with creatives, athletes, and culture shapers. With over a decade of industry experience, he believes the best creative work doesn't talk at people - it listens to them.
Ben Clement
Creative Director
Ben has always looked at sport differently. His formative years were immersed in skateboarding and the DIY culture of punk and hardcore. Over 15 years as a photographer, director, and publisher, his work has helped define the global narrative around sport's changing culture.
Deep from the archives, we’re always experimenting and playing with ideas, forms and themes. Take a look through the world of Good Sport.
Good Sport acknowledges the stolen lands of the Wurundjeri people of the Kulin Nation. We pay respects to their ancestors and elders, past and present, and extend that respect to all Aboriginal and Torres Strait Islander people and all First Nation leaders and people around the world, wherever this may find you.